We’re Terribly Sorry, but You Sound a Bit Too British for Britain
https://www.wsj.com/articles/were-terribly-sorry-but-you-sound-a-bit-too-british-for-britain-1542565454 [www.wsj.com]
2018-11-18 22:54
In a nation that linguists say has more accents than any other English-speaking country, Mr. Briggs’ voice is out of vogue. Many of the U.K.’s biggest brands are ditching commanding, elite-sounding voices. Instead, companies including financial-services firm Barclays PLC and retailer Marks & Spencer are going for voice-overs from people with less froufrou regional lilts.